If you have a technician with time on his hands, take advantage of it and dispatch him to a service-agreement-customer’s home. As a residential contractor, I would rather have a technician in a customer’s home looking for something to do, than in my shop, doing nothing. Your chances of making a sale are better when you’re in the customers home, whether they paid for the agreement or not. Service agreements give you the opportunity to take the first look and to be there when they are in need of service. Customers don’t often know they need a service, so your professional technicians can identify and point out dangerous situations and cost saving opportunities. Now, make sure your techs are well- trained to do this or it could have negative impact on service agreement sales.
Service plans also help your Call Center fill up your call capacity three days in advance, which can make you the next star among HVAC, plumbing and electrical contractors!