The “right price” doesn’t mean you have a magical number floating around that you should be using to sell your services. The “right price” does mean that for your business, there is a right price that is based on specific financial assumptions to help you achieve business and personal goals.
If your business is not producing the profits needed to be a long-term success with outstanding customer service, good employees, and financial freedom, then the first step is to look at how you are priced. It’s a big jump for many of you, and maybe for some, you’ve got a toe in the water, so let’s agree to make 2014 a year of change for your company. Learn more about how to determine your number in my April column in Plumbing & Mechanical Magazine.