Service Business Coaching: Implementing Your 2016 Marketing Plan - Nexstar Network

So you’ve developed your marketing plan for the year. Now what?

Don’t ignore the plan you’ve worked so hard to create: Keeping your focus is key! Use the marketing plan as your road map for the year.

With your plan in hand, you will be able to track and assess which of your marketing is working and which is not, rather than just throwing something at the wall and seeing what sticks. A plan will also help you balance out the ebb and flow of business, not to mention help you identify your.Marketing plan Training tools’ actual cost (versus estimated) and the revenue earned from each tool to determine if it worked or not, and whether you want to use this tool again the following year.

But if you remember one thing about your marketing plan this year, let it be this: You’re not stuck with what’s in your plan!

The plan is a living, breathing document and needs to be managed over the course of the year; don’t “set it and forget it.” While you’re implementing and tracking your plan you will be able to take note of what’s working and what’s not working. You will also be ready to adjust your plan should business dynamics dictate a change in goals, whether that be weather, current events, financial setbacks, etc.

Trust that what is in the plan will get you to your goals by the end of the year, but if you see a cool opportunity that meets your set goals, take the time to explore it. Make sure it will actually benefit you. If it could take your marketing to the next level, alter your plan accordingly! It’s as simple as that.

If you’re reading this and thinking you haven’t even started your marketing plan yet, well, the new year just began and it’s not too late to create one. Find out more information about our.Marketing plan Training here or call us at 1-888-240-7827.

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Melanie is a marketing coach at Nexstar. Her expertise in consumer marketing planning and strategy is met only by her energy and passion for helping businesses drive their brand messages through effective advertising.