The Elusive Silver Bullet in Contractor Marketing

The Elusive Silver Bullet in Contractor Marketing

Many members ask the marketing coaches, âہ“What’s the single most effective marketing piece for my company?â€Â What they’re really asking is, âہ“Please give me the Silver Bullet,â€Â otherwise known as the one thing that will...
The Elusive Silver Bullet in Contractor Marketing

Spreading Holiday Cheer

Nexstar Network members have been doing a fabulous job spreading holiday cheer in their communities this season. Let’s take a closer look at what’s been going on. Are you inspired? We are! Applewood Heating, Plumbing & Electric has awarded $1000 to...
The Elusive Silver Bullet in Contractor Marketing

And What Is Your Email Address? Part II

About a month ago, we visited the topic of capturing email addresses while on the phone with customers. Nexstar’s Call Center Excellence coach, Tom Merriott wrote an excellent article that touched on  why getting an email address is important.  As your business...
The Elusive Silver Bullet in Contractor Marketing

Calling All Service Managers!

Are you a service manager? Are you new to the role, or have you been in the position for a while? Regardless, your level of importance is huge and you have the pivotal and powerful role of generating revenue for your shop. You are a big deal. And like Spider-Man, you...
The Elusive Silver Bullet in Contractor Marketing

“Like” Campaigns with a Greater Purpose

To build awareness of their business and to connect with their community, many members have created “Like” campaigns for their Facebook page. In most instances, this means members are giving someone something if they click the “Like” button on...