ACCA and Nexstar® Network Members

John Travolta said it best in one of my favorite movies from my youth    – “It’s systematic!” Systems are put in place for a reason, especially when it comes to air conditioning and heating sales and service. You see, cars aren’t the only thing that can perform...
How important is Nexstar Network’s  Service System?

How important is Nexstar Network’s Service System?

By: Denise Swafford, Nexstar Network Business Coach Did you know that as of this posting, Nexstar Network has certified 387 technicians? These technicians have completed levels one and two of Nexstar’s Service System training, granting them Nexstar Certified Service...
Are People “Bouncing” Out Of Your Website?

Are People “Bouncing” Out Of Your Website?

For many years, Bounce Rate described the percentage of your website visitors that left within 30 seconds – this metric is no longer widely used.  Google Analytics currently provides a Bounce Rate which represents the percentage of visitors who enter the website and...
Marketing Strategy for Contractors: Know Your Enemy

Marketing Strategy for Contractors: Know Your Enemy

Imagine you’re a consumer who’s shopping for a product or service that you know very little about, and that costs a fair amount of money. If you’re like most people, you’ll consider more than one company. And why wouldn’t you? It’s so easy to shop for companies today!...
Make a Commitment to Advocacy for the Industry

Make a Commitment to Advocacy for the Industry

We work in an important industry. Plumbers unleash and protect the water supply, HVAC professionals keep people warm in the winter and cool in the summer and electricians bring energy into homes and offices. In a profession that requires specialized skills and...