Too Expensive or Totally Worth It?

Too Expensive or Totally Worth It?

Too Expensive or Totally Worth It? As I left my car repair shop yesterday, looking at my bill for fixing the AC and changing the oil, and knowing that I could have paid far less elsewhere, I thought of Nexstar members and how often marketing coach, Ed Cerier & I...
Marketing Support: Important Notice on What To Say If Google Calls

Marketing Support: Important Notice on What To Say If Google Calls

Please advise your staff that Google may call asking if your company services customers at the address you have listed on your Google Places profile.  The answer that is given is very important and can impact whether your company continues to appear in Google local...
HVAC Best Practices: Managing the In-Between Season

HVAC Best Practices: Managing the In-Between Season

The in-between season for Heating and Cooling contractors is predictable, with a low volume of installs. What should you do with your installers when you have no installs?  Here’s what I do.  I have my installers run system checks / service maintenance visits.  Why?...
Outbound Calling Common Sense

Outbound Calling Common Sense

Should I be doing some outbound calling? I get that question all the time and I usually answer with a question of my own. Is your call board full? If the answer to my question is NO then the answer to the first one is an unequivocal YES. Your people should be aware...