Simple But Not Easy - Nexstar Network

Jack Tester, Nexstar Network Owners' Spotlight SeriesIn 2008, I was sitting next to a very successful contractor in a Nexstar manager training class discussing how to increase conversion rate and average sale. The material in the class was spot on. The business system for how to achieve success was laid out, clear as could be. The impact available from consistent technician training, business coaching and accountability was clearly evident. All the class attendees were nodding their heads in agreement. Everyone was planning to go home and implement what they were learning into their own strategic plan.

Toward the end of the training segment, this successful contractor leaned over and said that it was his training routine, company-wide accountability and personal involvement in this area that was, in his mind, the secret to their success.

He claimed his primary responsibility was to make sure important sales management activities were properly executed every day in his company. In his next breath, he closed by saying that sales management success (increasing conversion rate and average sale) was “simple but not easy” – a profound statement and one that has stuck with me.

“Simple but not easy…  Simple but not easy…”

What are those activities in your business that are simple but not easy for you to execute every day? Are you giving them the business systems and the training they need to perform those tasks? Does everyone in your business know what is expected from them every day and why they need to do it?

If your answer isn’t “yes” to all three of these then you have some work to do. It is simple work, but not easy work. Nexstar members work with their dedicated business coaches to establish their “recipe” for success. Once that is created, then it’s easier to just follow the recipe. To learn more visit or call 1-888-240-STAR (7827).


Jack Tester is the President and CEO of Nexstar Network, a business development and training organization serving hundreds of independent plumbing, HVAC and electrical contractors in North America and internationally. Jack is also one of the foremost experts on business leadership in the HVACR industries. His book, “On the Shoulders of Giants,” was published in 2017, and he is the host of the Leadership Lounge Podcast, where he discusses business development from the leadership perspective. To see all of Jack's publications, click here. He can be reached at 651-789-8512 or